Eurobank’s digital transformation
Eurobank, one of the most significant Greek banks, has been going through a major digital transformation program over the last two years. They’ve specialized in building up their cloud system while integrating with real-time data feeds. The aims are multiple. Firstly, to improve efficiency and offer better products to the market. Accordingly, to give staff direct access to the bank’s real-time performance. “Enabling data-driven decision-making to offer personalised experiences anytime and anywhere is at the core of our strategy – and this cannot be achieved without digital technology,” said Stavros Ioannou, Deputy CEO, Head of Operations and International Activities, Eurobank Ergasias S.A.
The bank turned to Microsoft Azure to transform its services and meet their customer’s ever-changing needs, behaviours, and preferences. “Microsoft, offers us advanced data development and presentation technologies that help us understand our customers. At the same time, it provides us with access to the most flexible Cloud. It supports the transformation of our services. Meanwhile the extensive use of SharePoint On Line as a content creation and collaboration platform, Office 365 and Yammer for staff, with the adoption of targeted products and services, modernize our staff.” Anestis Petridis, Chief Information Officer (CIO) of Eurobank Ergasias S.A stated.
Power BI
Today, the bank is leading the digital transformation in its industry and will continue to break barriers for their customers. Eurobank has chosen Enterprise Power BI as the primary tool for data visualization and self-service Business Intelligence. Analytics on premises and in the Cloud will lead to smarter decisions. Konstantinos Tsipsis, Head of Advanced Analytics & Campaign Management, says he uses Power BI to implement what he calls the “democratisation” of Business Intelligence. This means employees have instant access to the latest bank performance information. This effort has produced something valuable so far. The team was recently able to reduce 100 business reports to 20.
Stavros Ioannou summarizes Eurobank’s visions when he concludes. “Our vision is to strengthen Eurobank’s profile, making the bank a customer-oriented organization that delivers unique and personalized experiences through an excellent digital product with a human touch.”
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Author: PC-GR
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