Facebook testifies about scandal | Techday, April 10th
On this TECHDAY, on April 10th 2018, the CEO of Facebook, Mark Zuckerberg, testified in front of Congress to discuss their recently scandalous data breach.
In the 2010s, personal data belonging to millions of Facebook users was recorded without their consent by British consulting firm Cambridge Analytica. The firm mainly used it for political advertising. Christopher Wylie, former employee of Cambridge Analytica, disclosed to The Guardian and The New York Times in 2018. As a result, Facebook apologized for their role in the data harvesting and Mark Zuckerberg testified infront of the U.S. Congress.
The Cambridge Analytica scandal was a political consulting firm that used data mining and psychometric profiling. They would influence voter opinion and behavior during the 2016 United States presidential election. The company was able to obtain the personal data of millions of Facebook users without their knowledge or consent, which it then used to create detailed profiles of individual voters. This data was allegedly used to target political advertisements at specific groups of users, with the aim of swaying public opinion and ultimately influencing the outcome of the election.
Zuckerberg apologized for the company’s actions and pledged to take steps to protect user privacy and prevent the abuse of the platform in the future. The Cambridge Analytica scandal was a major blow to Facebook’s reputation and led to calls for increased regulation of the tech industry.
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Author: PC-GR
The World of Technology
