There has been an increase in video viewing on mobile devices. Ericsson reports that it has increased by 200 hours per year compare to 2012. As of right now, the people who have seen these videos represent 1.1 billion consumers. This increase show that people are watching a lot more videos streaming in their mobile devices.
The report mentions that there’s been a significant increase in on-demand TV and video streaming via mobile devices over the past 7 years. There is still a widespread struggle with discovering content.
Ever since the introduction of mobile devices, the average time spent watching TV has increased by more than 200 hours per year. Compared to 2012, where viewing time was 2 hours a week less on average, 2017 saw an increase of 15 minutes per week. The share of mobile video streaming has risen dramatically, negating to some extent the decline in viewing on other devices. However, the desire for spending one’s free time watching TV or videos remains as strong as ever.
According to the results of the report:
– The percentage of time spent watching TV and video on mobile devices has increased by 85% (2010-2016).
– That on fixed devices decreased by 14% over the same period
– unlimited video streaming option interests 40% of people globally
– Lots of people watch TV or movies on their phone. A recent study in the US shows that 20% is paid content. Like Netflix, Hulu and Amazon Prime in the US
The report showed that a considerable percentage of consumers are dissatisfied with the traditional cable TV experience. 44% of US consumers reported not being able to find what they were looking for every day. US consumers spend more time choosing what they watch on Video-on-Demand services than they do with Live TV.
63% of consumers are very satisfied with discovering content on VOD services, compared to only 51% for linear TV. The research shows that although the discovery process for VOD content is more time-consuming than linear TV, consumers feel that its more convenient as they are confident they will eventually find something to watch at the time it suits them.
The report showed that in comparison to 2010, the time people spent watching on-demand content for TV series, movies, and other TV programmes has increased by 50%.
The growing engagement and satisfaction with VOD services is also clearly shown by the following indicators:
– It seems like consumers still like to binge watch – 37% of people watch 2 or more episodes in a row of the same series weekly, while over 20% do it daily.
– More than 60% of US consumers now spend an additional $20 per month on VOD services.
– There has been a large amount of research conducted and many remarkably interesting stats have shown that there is a significant portion of people (10%) who watch YouTube 3 hours or more per day.
Ericssons’s conlusion
Zeynep Ahmed, Senior Advisor at Ericsson’s ConsumerLab says: “Relying on our extensive research, we see that consumers are expecting any TV content to be accessible regardless of service and device. And the quality of this content should be high too.” Consumers find the ability of watching live TV using a phone very important, especially millennials. Social media makes us feel like we are part of a TV show’s community and this trend is only going to continue. Next on the agenda are more on-demand multimedia options. Consumers today want content with a personalized touch and engaging, on-demand experiences.
If you want to learn more about Ericsson’s reports , click here .
If you generally interested in mobile videos , you should read this as well .
Author: PC-GR
